Names on a Memorial: Meaningful Adjacencies

(This post acknowledges October 12 as a day honoring Christopher Columbus, who promoted European colonization of the New World, thus beginning the desecration of North and South America’s original civilizations.)

Michael Arad, designer of the World Trade Center 9/11 memorial, originally envisioned a random name arrangement.  He felt the imposition of any organized arrangement strategy would cause “grief and anguish.”  However, it soon became clear that it was the randomization of the names that was causing the grief and anguish.    

Families of those who died understood that random trivializes life and death.  They wanted the name arrangement to indicate affiliation, such as business, friends and family, along with details including the names of the businesses, ages of the victims, and floor numbers.  Family groups fought for this vision by refusing to donate to the memorial, demonstrating the emotional power of information arrangement.  The designers  compromised with a name arrangement that is intended to look random but is actually a highly organized list of names with “meaningful adjacencies.”  This is not a simple structure with one set of arrangement rules.  Each name is placed according to individualized criteria.      

Both the Vietnam Veterans Memorial (VVM) and the Memorial to the Missing of the Somme incorporate meaningful adjacencies, as does every arrangement method, except random.  A lack of meaningful adjacencies defines random.  The VVM lists names in chronological order.  Those who died on a given date are adjacent on the memorial.  Military survivors can find friends by finding their own time of service at a designated place on The Wall. 

In France, the Somme memorial from World War I achieves the same goal with a different strategy.  Most of the 72,000 names listed on that memorial went missing on the same day, so chronology has no meaning.  These names are listed by military units, bringing people together because of recruitment by towns.  British military units in World War I often consisted of men from a single area, a method that has since been abandoned.  Whole units died during the surge on July 1, 1916.  Today, people from these towns can find their missing generation of young men in one place on the massive walls.   

These two arrangements are brilliant in their simplicity, but they organize groups whose members have similar defining characteristics.  That is not the case with the World Trade Center memorial.  People who died on September 11, 2001 were working or they were visiting a building, flying in an airplane or trying to rescue others.  They were with their co-workers, perhaps with their families, or they were alone.  They did not have a common reason for being where they died.       

When the arrangement controversy was raging, I submitted a proposal for a geographic structure and that is essentially what is being used.  It should be noted that I have no evidence that anyone read my proposal.  Arrangement by location was always an obvious option for this memorial.  My suggestion was based solidly on location to the point of listing people on airplanes by their seat assignments.  People who know each other sit next to each other, so meaningful adjacency is achieved.I also wanted the names from the towers listed by floor.  Again, people on the same floor know each other.  This method added meaning by demonstrating that most people below a certain floor escaped and most above a certain floor did not.  To my mind, a full geographic arrangement illustrates the tragedy more completely by showing where people were and who they were with when they died. 

The selected memorial design and its name arrangement include panels in two squares that surround two pools, one for each tower and the airplane that crashed into it.  The Pentagon and its airplane, the First Responders, and Flight 93 are with the South Tower.  Those who died in the 1993 attack are with the North Tower. 

In all, there are nine groups.  The title of each group is inscribed at the beginning of its associated names.  For example, “World Trade Center” appears before the names of those who died in the North or South Tower.  The names are then arranged by affiliation, which is not indicated, except for the First Responder agencies and units, who are reprieved of the need to look random.     

In general the families were not happy with this compromise.  They wanted more information next to each name, specifically age, company and floor.  My proposal would resolve company and floor, and also included ages with each name.  I want to say that the struggle here shows the folly of allowing non-organizersto develop such an important name arrangement.  People who don’t understand the impact of organized information thought up random.  But there are other factors to consider here.  Does every business want the kind of advertising that comes with being part of a tragedy?   

Once random was abandoned, the designers encouraged individual participation.  Next-of-kin could request placement near another name, a friend in the same company perhaps, or a loved one who worked for a different business.  Companies could request that names be arranged by department or work unit.  This resulting structure is therefore a puzzle for the designers to solve.  We can assume there were trade-offs. 

The names of a married couple who worked for different companies are listed together.  The couple has three affiliations – to each other and to their separate companies.  This could be resolved by taking the married couple out of their respective companies and placing them separately or by putting their two companies next to each other.  But this couple may not be the only ones in their companies with cross-corporate affiliations.
The designers were careful to hedge their promises with phrases like “to the best of our abilities.”  They understood subjective decisions would have to be made.  For example, if there has to be a choice, is it more important to put a married couple together than two best friends? 

My fully location based arrangement eliminated subjectivity.  However, the married couple would not be together forever on the memorial.  Their names would be sitting in their separate offices.  The chosen arrangement is a compromise with many mistakes, pretending to be random being especially egregious.  But individual attention to the placement of each name is a new idea in memorial name arrangement.  It came about accidentally when the families refused to let the designers abandon their responsibility to those who died.  The families didn’t get everything they wanted, but what they did get was personalized attention for each name engraved at the National September 11 Memorial and Museum.

(This post is part of a series about how names are arranged on memorial structures.  I returned to the series when I prepared an online course on Strategic Information Arrangement for Simmons College.  Other posts in the series can be found in the IsisInBlog Directory under “Names on a Memorial Series.)

Strategic Information Arrangement: Theory and Techniques

CE Course at Simmons College in October, 2009.

Instructor:  Katherine Bertolucci

More Information and Registration:  http://www.simmons.edu/gslis/careers/continuing-education/workshops/online.php#strategic

 

Edward Lutyens’ Memorial to the Missing of the Somme in Thiepval, France honors 72,000 British Commonwealth soldiers missing from the Battle of the Somme in WWI.  This memorial influenced Maya Lin’s design of the Vietnam Veterans Memorial.  Both have the goal of keeping comrades together.  Because the two wars were so different, they each use unique arrangements to achieve the same goal.  (Photo:  Commonwealth War Graves Commission)

COURSE DESCRIPTION

This four week course looks at arrangement methods and persuasive strategies that help you organize information to promote your goals.  Included is a unit on the arrangement of names at the Vietnam Veterans Memorial and the Memorial to the Missing of the Somme from WWI.  The course also features Snoopy, the Rolling Stones, and the Burning Man festival in Nevada to show you how to successfully and persuasively arrange information.   

Audience:  Librarians and anyone else who organizes information.  Many supervisors believe all librarians know exactly how to organize everything.  They are often chosen for an arrangement project even if their specialty is search rather than classification.  This course will help you meet that expectation.     

Purpose: Students learn the basic methods of organizing information.  They also learn persuasive strategies that complement an organizational structure.    

Format:  The online fourweek course uses weekly PowerPoint slides with textual notes, and optional readings.  There is an optional online discussion each week and an optional final project of organizing a list of titles in an entertaining topic.   

Hours to complete: That depends on the student.  The PowerPoint slide shows are relatively short, with notes written in an entertaining style.  Students can read as many or as few of the resources as they want.  Most of the additional readings are essays about information organization from Katherine’s blog, IsisInBlog.  Optional online discussions are one hour each week.  Timing for the optional final project again depends on the student, mostlikely a few hours.    

The instructor will provide feedback on the readings during the weekly online discussions.  Final projects also receive extensive feedback.
 

More Information and Registration:  http://www.simmons.edu/gslis/careers/continuing-education/workshops/online.php#strategic

31
Aug 2009
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“The Future Still Awaits Us” Published in Searcher

My newest print article, “The Future Still Awaits Us:  Ray Kurzweil’s Singularity on Wall Street,” is published in the July-August 2009 issue of Searcher.  There’s a very attractive robot on the cover.

The article looks at the concept of the Singularity, which in this context surmises that machines will overtake human intelligence, with an effect so profound we cannot even imagine what life will be like after the event.  I suggest that automated financial trading, which contributed to the current economic crisis, may be a sign that the Singularity is approaching.

In his 1999 book, The Age of Spiritual Machines, Ray Kurzweil predicted events in 2009, 2019, 2029 and 2099, with a chapter for each year and also in a time line format.  In a sidebar to my article, I look at all of the 2009 Time Line predictions and evaluate their accuracy.  In addition, I have categorized his predictions for the four years so readers can easily see Kurzweil’s evolving vision.  I believe this is to date the most thorough published analysis of Kurzweil’s 2009 Time Line predictions.

 Another sidebar discusses environmental or horizon scanning as a futurist technique well suited to librarians.  The article includes further resources and a reference list.

18
Jul 2009
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Reinventing Knowledge: The Medieval Controversy of Alphabetical Order

In their Reinventing Knowledge chapter on monasteries and convents, Ian McNeely and Lisa Wolverton mention findability techniques developed following the invention of the page, including alphabetical order (p. 91).  David Weinberger, in Everything Is Miscellaneous, also discusses the development of alphabetical order in the Middle Ages.  He points out that it took a long time tocatch on because, in his opinion, it was “conceptually confusing.”  To prove his point about confusion, he quotes alphabetizing instructions from 1286, which apart from the funny spelling, are actually quite clear (pp. 26-27).  Weinberger is correct, however, that alphabetical order took centuries to be accepted, but he is wrong about the reason.  It was not too confusing, it was too easy. 

According to Mary and Richard Rouse in their article “Statim invenire: Schools, Preachers, and New Attitudes to the Page,”* the alphabet is an artificial method of ordering as opposed to a rational method.  This distinction can be seen in glosses, reference works that explained details of the Bible without biblical interpretation.  These glosses eventually evolved into glossaries.  Information in early glosses appeared in the same order that it appeared in the Bible or other religious books.  This is called a rational order.  Even indexes were arranged in the same order as the book being indexed.  To find something, you had to already know what page it was on.  Rouse & Rouse indicate these early finding devices were meant to reflect the concept that the “universe is a harmonious whole” (p. 202).  So the primary concern of arrangement was to promote philosophy not to find information.

That changed when authors of religious books needed streamlined access to information.  As preachers, they started alphabetizing material called distinction collections to help them prepare weekly, or in 1200 perhaps daily, sermons.    Alphabetical order is an artificial method because it has no purpose other than to arrange information.  It does not reflect how the book is organized.  It does not reflect a philosophical theory.  It just puts material into a simple, easy to understand structure.  The preachers apologized for using alphabetical order, but they went ahead and developed the method because they needed to find information fast. 

            The controversy over alphabetical order continues today.  An information architecture discussion list recently had a lively exchange about popularity ranking vs. the alphabet.  One person preferred popularity because it was felt that alphabetical order is essentially random.  The respondent here was confusing an artificial arrangement with a complete lack of order.  More interesting, however, is the assumption that a rational order with unknown values, such as popularity, is preferable to an artificial order with known values, such as the alphabet.  We pretty much all know the alphabet, but if you look at a list of items arranged by popularity, you can only guess at individual placement.

Function determines the form of an arrangement.  Popularity and the alphabet serve different functions.  There are many situations where popularity is the most valuable organizing choice.  But if you just want to display information for fast location, those preachers in the Middle Ages developed a very easy method.
______________________

* The Rouse and Rouse article is available as a chapter in their book Authentic Witnesses: Approaches to Medieval Texts and Manuscripts (1991) and in the conference proceedings Renaissance and Renewal in the Twelfth Century (Robert L. Benson and Giles Constable, eds., 1982). 

Reinventing Knowledge: Early Information Architecture in the Page of a Book

After the page was invented as a findability fix for scrolls, medieval scribes started working on its information architecture.  To learn more about the history of the page, I followed a citation in Reinventing Knowledge: From Alexandria to the Internet by Ian McNeely and Lisa Wolverton, to the article by Mary and Richard Rouse “Statim invenire: Schools, Preachers, and New Attitudes to the Page.” *

Pages in a book allowed readers to open to a specific passage, rather than having to scan while unrolling a scroll.  Pages also allowed the simple finding device of a table of contents.   Rouse and Rouse indicate that “virtually every twelfth- to fourteenth-century aid to study that has a prologue” (p. 197) includes material about ease of use with such phrases as “statim invenire which means to find instantly.  That’s three centuries of bragging about findability. 

Once they discovered findability, monks and nuns who spent their entire existence praying and copying texts, began looking at the page itself as an opportunity for improvement.  Some of their innovations included clearly delineated paragraphs and early quotation marks know as puncti, two dots (..) above the first word of the quote and a colon (:) above the last word.  They wrote chapter headings in different colors and included running headlines, now known as headers and footers.They placed citations to the side of pertinent text, later moved to the bottom of the page and called footnotes.

These are standards we use today in print publishing.  As Web pages developed in recent decades, new standards evolved.  For example, most Web pages include navigation methods, frequently a line of buttons at the top or the side of the page.  Copyright statements are often at the bottom of the page in small letters.  While there are books about design standards, there are no laws that say a Webpage must be arranged in this way, but most of them are.  As in the Middle Ages, these standardized protocols became established through practitioners’ development and use.

There is one significant difference.  In the Middle Ages, information architects were confined to small groups working in monasteries and convents.  Later, book production fell to publishers, still a small group.  Today, anyone can design and publish a Webpage, thus the group that collectively agrees on standards is much larger.  Many of its members are volunteers.  There are no rules and anyone can veer from standardization.  We are less surprised to see a Web page without navigation buttons than a published book without a title page.  

            Voluntary standardization is the collectivism promoted by many who see the Web as a unique reinvention of knowledge.  But it seems to be a matter of scale.  The monks and nuns invented information architecture and spent several centuries working out the details of the page.  When the Internetcommunity began building Web pages, they spent several years working out the details of our current standard practices.  ________________________

* The Rouse and Rouse article is available as a chapter in their book Authentic Witnesses: Approaches to Medieval Texts and Manuscripts (1991), which I used, and in the conference proceedings Renaissance and Renewal in the Twelfth Century (Robert L. Benson and Giles Constable, eds., 1982) 

13
Jun 2009
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Reinventing Knowledge, Inventing Findability

             Knowledge communication began to change from speech to text in the 3rd Century BCE.  Ian McNeely and Lisa Wolverton define this as the first reinvention of knowledge in their book, Reinventing Knowledge: From Alexandria to the Internet. Controversy accompanies any major change and the controversy over speech vs. text continued for centuries, perhaps continuing today.   

The argument in favor of speech grows from the reputation of the speaker.  When someone talks to you, you are likely to know that person and can rate reliability.  Written words, however, may emanate from a geographically distant author with an unknown reputation.  While many place high value on the published word, others may be inclined to give more credence to the opinions of friends, even if those friends are virtual with reliability gauged by reputation management systems on social networking sites.   

In the ancient world, textual material had other advantages beyond reputation, as explained by Cassiodorus, a Roman official in the 5th and 6th Centuries CE, “even if our memory retains the content, it alters the words; but there [on paper] discourse is stored in safety, to be heard for ever with consistency” (Encyclopaedia Romana).  Two millennia later, we find ourselves returning to conversational discourse with an online record that can be heard forever with consistency, or at least as long as the Website remains active.    

Cassiodorus eventually founded a monastery where he participated in the second reinvention of knowledge.  As Rome disintegrated, monks and nuns retreated into their cloisters, took vows of silence, and started copying texts.   Monasteries and convents became the repositories of knowledge with religious scribes silently copying words, thus cementing text over speech as the medium for knowledge exchange.

Books started out as scrolls, which themselves were a technological improvement over bark tablets.  Here’s Cassiodorus writing about the olden days, “For how could you quickly record words which the resistant hardness of bark made it almost impossible to set down?  No wonder that the heat of the mind suffered pointless delays, and genius was forced to cool as its words were retarded” (Encyclopaedia Romana).  That’s exactly the improvement I find with computers over typewriters. 

Like anyone who spends a lot of time with written texts, the monks and nuns started thinking about findability.  Paper scrolls, faster for writing, had a serious problem.  To get to any point in the middle, you had to keep unrolling until you found the right passage.  Books, the 2nd Century’s latest technology, solved that with individual pages (not to mention the cost savings of writing on both sides).  Now instead of unrolling, you could just turn to a specific page.  The word for these early books is codex.  Kind of has a technological ring to it.  McNeely and Wolverton compare the change to “the difference between a videotape and a DVD.”

(For an overview of findability in the 21st Century, see the AIIM report Findability: The Art and Science of Making Content Easy to Find by Carl Frappaolo and Dan Keldsen of Information Architected.)

08
Jun 2009
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Reinventing Knowledge in Times of Change

Currently reading Reinventing Knowledge: From Alexandria to the Internet by Ian McNeely and Lisa Wolverton.  I am interested in claims of knowledge reinvention during times of upheaval.  In Everything Is Miscellaneous, David Weinberger promotes our time of the World Wide Web as reinventing knowledge.  Joseph Priestley, who discovered oxygen and photosynthesis, also promoted his time of the American and French Revolutions as reinventing knowledge. 

Eras of massive change, such as Priestley’s and our own, encourage us to believe that our time on earth is the most important in all of history, so important that even knowledge is transformed.  In their book, McNeeley and Wolverton look at actual changes in knowledge, primarily through the institutions that promoted them.

First up is the library at Alexandria.  The change here is from the spoken word to the written word.  That’s a huge change in knowledge.  Writing and books existed before the library’s founding in 300 BCE, but only as an adjunct to the spoken word.  Because authors dictated their words to scribes, writing was a service, not a scholarly activity.  The speaker, not the writer, was honored.  That changed when the Alexandrian library began collecting scrolls and providing scholars with convivial living arrangements. 

During the transition from speech to text, there was much argument about the value of written ideas as opposed to spoken ideas.  Socrates preferred the spoken word which he felt was more truthful.  You could gauge the veracity of ideas by the reputation of the speaker.  In contrast, the written word was separate from the author and there was no way, at least in Ancient Greece, of judging the reputation of the writer. 

According to McNeeley and Wolverton, the oral versus written argument continued through the 18th Century.  It continues today with two forms of research – reading about ideas and talking about ideas with colleagues.  If you want the latest information, do you reach for a database or a telephone?  Do you feel more comfortable with a distant author or someone whose reputation you already know?

Social interaction on the Web may be another continuation of the argument.  Are social sites the digital equivalence of oral rhetoric?  Web connectivity encourages the free exchange of ideas, like a spoken discussion with a much bigger conversational group.  The medium is written, but speed encourages spontaneous interaction.  Many sites have reputation systems to help users gauge the veracity of other users.  One might suggest the quality of discourse on today’s social sites is far below that of the ancient Greeks, but remember they didn’t write everything down.      

28
May 2009
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All Things Being Equal: Sorting Articles in One Issue of a Journal

My university and public libraries both offer the E-Journal Portal service.  Enter the name of a journal and the portal shows which databases deliver full-text articles in that journal.  Each database responds to this type of search with its own display personality. The differences in their presentations have implications for intellectual honesty that demonstrate once again the necessity of organizing information with an understanding of subject parameters.      

ProQuest does this type of search best by offering a journal title drilldown, which first presents a journal page with available issues listed in reverse chronological order. Clicking a date retrieves all articles in a single issue.  Two sorting options are offered.  The default is alphabetical by article title.  A page number sort replicates the table of contents.  ProQuest’s search screen provides a different user experience.  That list of retrieved titles sorts by “most recent first” (default) or by relevance.  In the journal title drilldown, those two sorts have no value because all articles have the same date and equal relevance.  Thus ProQuest provides different sorting capabilities for the two techniques.

            Gale’s Academic OneFILE offers journal title drilldown with no sorting capabilities.  It opens with the journal page and a list of available years.  Each year expands to display its issues in reverse chronological order.  The resulting titles display in page number order, but that is not the indicated sort.  The only listed sort option is publication date, which is actually the search criterion.  With the search screen technique, relevance is added to date as a sort option.  By eliminating the relevance sort from journal title drilldown, Academic OneFile acknowledges that relevance has no value for a list of titles from a single issue, but it offers no realistic sort capabilities.  Instead results are delivered pre-sorted by page number, with the sort indicated as publication date.           

EBSCO’s journal title drilldown is similar to Academic OneFile with the first page offering a list of years that expands into issues in reverse chronological order.  However in its sorting options, EBSCO acknowledges no difference between the journal title drilldown and search screen techniques.  Its Business Source Elite and MasterFILE Premier both allow sorting by date, source and relevance for results retrieved with journal title drilldown or from the search screen.  All three sorts are useless in a list of titles from the same issue of the same journal.  Selecting any of these sorts in journal title drilldown returns a list of titles in page number order, which like Academic OneFile, is not offered as a sort option.  Business Source Elite at the academic library offers a fourth option, a valuable author sort, but the public library’s MasterFILE Premier eliminates that advantage.

OCLC’s WilsonSelectPlus does not offer journal title drilldown.  Users of E-Journal Portal are simply taken to an empty search screen.  Those who want the drilldown must try a different database.  If they stick with WilsonSelectPlus, they are rewarded with advanced sorting capabilities, but not with a one-click list of articles in a single issue. 

Both ProQuest and WilsonSelectPlus maintain their intellectual honesty in the entire process.  ProQuest offers a separate journal title drilldown with distinct sort capabilities, thus recognizing that these results have different organizational parameters than the results from a search screen.  WilsonSelectPlus does not offer journal title drilldown.  While that is disappointing, the database is honest about its capabilities.  Academic OneFile is halfway there.  It does not offer relevance sorting for a list of titles from the same issue, instead it labels a page number sort as date.  EBSCO recognizes no difference between results obtained by journal title drill down and the search screen, providing a surreal user experience as the three sorting mechanisms of date, source and relevance all return titles in page number order.        

13
May 2009
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EMAIL ANNOUNCEMENT LIST

To be informed via email of new IsisInBlog postings and other Isis Information Services activities, please contact Katherine Bertolucci at katherine@isisinform.com.

17
Feb 2009
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“Beyond Findability” Published in Searcher

My latest print article, “Beyond Findability: Organizing Information in the Age of the Miscellaneous,” is now available in the February 2009 issue of Searcher

In addition to discussing logic discrepancies in David Weinberger’s book Everything Is Miscellaneous, the article addresses the value of arranged information for reasons other than findability.  The organizing process itself often leads to new knowledge.  Like any form of communication, organized information expresses a knowledge perspective.  The presentation of that perspective can be a valuable service to users.  Physical arrangements of organized information are often symmetrical, perhaps neurologically enhancing knowledge acquisition.  The article opens with a description of Michael Wesch’s video, Information R/evolution,” which implies that libraries still use typewriters.

Subsequent to publishing the article, I discovered I am not the only one thinking “Beyond Findability.”  On October 31, Jonathan Young published “Beyond Findability: The Search for Active Intelligence” on ZDNet News.  Young is a Senior Research Engineer at Attivio.  His article is about the future of search engines, “As we move beyond the search box (the ‘user interface of last resort’), enterprise search solutions are beginning to support many different search modalities, including exploratory search, information discovery, and information synthesis.”

On March 18, “Beyond Findability: Reframing IA Practice & Strategy for Turbulent Times” will be a pre-conference workshop at the ASIST Information Architecture Summit.  The workshop is sponsored by the Information Architecture Institute with co-presenters Andrew Hinton, Livia Labate, Joe Lamantia and Matthew Milan,.  They will be discussing the future of information architecture and user design, looking at “new, emerging ideas that have shown promise ‘in the wild’ of design practice.” 

Michael Wesch will be a keynote speaker at the Summit, so we’ve got a circle going here.  This year the Summit is at the Peabody Hotel in Memphis, a great venue.  If you attend, be sure to check out the ducks.

17
Feb 2009
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