Katherine Bertolucci    Isis Information Services

If you can't find what you're looking for, you've arrived at the right place. This is where information gets organized, where you start thinking about strategy, findability and structure. This is where you take that next step and start using information arrangement as a persuasive tool.

Katherine Bertolucci pioneered non-traditional classification 30 years ago when she built a taxonomy for alternative agriculture. Since then she has organized information to sell Snoopy products, save the whales, find geothermal energy, and describe Procter and Gamble's operations, among many other projects. With each new venture, Katherine gained insights into the nature of organized information.

These insights help you develop strategies that improve findability, enhance user experience and, yes, persuade. Information arrangement is communication. Like any presentation, it can persuade or dissuade. Which message are you sending?

For more insights into the persuasive use of information arrangement, read Katherine's postings at IsisInBlog. She is available for consultation on new organized structures, revisions, arrangement advice, and for writing and speaking engagements.